STM - Sublimation Target Marketing

Welcome to Sublimation Target Marketing! "STM" is the business system that helps you focus on high volume groups of customers that, coupled with the technological advancements of sublimation, will enable you to significantly grow your business.

CESCO has partnered with Uni-Sub to create an ever expanding roster of Sublimation Target Marketing modules that allow you to approach market sectors with complete and professional POS materials in the form of brochures and instructional materials for launching a successful campaign.

Each module includes campaign and selling tips and ideas, a counter display and a CD of appropriately themed clipart and art templates.

Typically many companies such as restaurants will want their logos or themes placed on everything they can for promotional purposes.

Sublimation can give you the ability to offer a number of different items to the same customer. This allows for you to get add on sales. If a restaurant wants name badges why not find out if they want mugs or coasters or employee plaques, signs etc.

STM is profit focused, and marketing and merchandising supported. Central to this program is the first and most comprehensive section entitled the "Base Module". The "Base Module" is general to sublimation and to all customer groups. It will take you through the execution process of an efficient business plan, while focusing on the following:

• The economics of expanding your existing business: Installing a "Business In Your Business".
• The fundamentals of a sublimation business.
• Target Markets: Prospecting new customer segment opportunities, securing the sale, and establishing repeat business year after year.

The Base Module comes to you in both binder and CD-ROM format. The binder is progressive and helps you collect and organize end user target group "modules" (Team Sports, Signs & Badges", etc.).

In addition to the modules printed instructions, forms, and brochures, each module comes with a CD that includes links and templates of sell sheets and brochures enabling you to modify, change, or personalize to meet your business needs.

The STM Schools module is a marketing tool that helps sublimation users form business relationships with schools in their area. Over 75 million students attend middle school, high school or college in North America.

Personalized, full colour products support the educational mission of the school, provide unique fund-raising opportunities for clubs or Parent Teacher organizations, and provide sublimation dealers with great volume and profit potential as well.